Kenyan fintech startup HoneyCoin has rebranded itself as Peer, launching a suite of digital financial services aimed at consumers worldwide.

The rebranding comes as HoneyCoin seeks to expand beyond its initial peer-to-peer payments application. With the rebrand, Peer now offers services including digital wallets, cryptocurrency trading, flights, insurance, and international remittances.

"We're turning this into an everything app for users anywhere in the world," said Peer CEO David Nandwa in a statement seen by NODO.

A key feature is the ability for users to integrate their digital wallets with traditional banking services. Customers can now make payments through platforms like SWIFT, RTGS, PesaLink, and M-PESA directly within the Peer app.

Peer has also partnered with money transfer giant MoneyGram to allow users to convert digital currencies into cash. The partnership utilizes MoneyGram's integration with the Stellar blockchain network to facilitate seamless transfers between currencies and cash.

The startup sees strong growth potential in markets like Nigeria and the U.S. It already has hundreds of thousands of users in Kenya, where the company is headquartered.

Peer is the latest African fintech startup to offer a super app model that bundles financial services in one platform. Companies like OPay and Chipper Cash have found success with this model across the continent.

The rebrand follows Honeycoin’s strategic social media partnerships, including an NFT project with Kenyan hip-hop star Octopizzo, which allowed Kenyans to buy music tracks as NFTs on Opensea. Peer is looking to use such partnerships to boost traction among younger demographics.

"We're deeply grateful to all the customers who trust us," said Nandwa. Peer's goal is to make digital financial services work for consumers worldwide.