Floki is a dog-themed meme coin launched in September 2021 following a viral tweet by the Doge Father, Elon Musk, on June 25, 2021. Elon had tweeted that he would be naming his pet dog, "Floki." The founder(s) took advantage of the viral tweet and the influence of the Tesla founder and CEO to create a meme coin that will share close similarities with the leading dog-themed coins — Dogecoin and Shiba Inu.

Before this, Elon Musk has been very influential in the growing popularity and increasing market demand of meme coins, particularly Dogecoin. As with most meme coins, the actions of celebrities or influencers significantly affect their prices. However, other factors determine price fluctuations, such as market sentiment, token utility, listing on leading exchanges, and community support.

Members of the Shiba lnu community created Floki, and they are closely related to Shiba Inu in many respects — huge supply, anonymous founders, focused on broadening its ecosystem and increasing utility for the native token, etc. Though, there are some differences between the two.

Like most meme coins, Floki was initially launched by anonymous developers who eventually rugged the project, leaving investors stranded and scampering for their funds. However, these investors came together and relaunched the project, setting guidelines and structures for the sustenance and protecting their investment. Floki is currently owned and managed by the community (through a DAO) and decides on fundamental changes in governance through voting. The project has dramatically developed since the relaunch.

The Three Major Focus of Floki

Floki focuses on three critical areas: community, utility, and charity. These distinguish the meme coin from the others as the people's cryptocurrency with overly ambitious goals. Let's take a look at these key areas.

1) Community

The effort of a vibrant and supportive community has turned a once "useless" meme-coin into a full-fledged Web3 project with several flagship utility offerings.

Floki has a combined global community of more than 450,000 members on different social media, and they are famous for their social media raids, creating exciting memes and spontaneous marketing appeal. Members are popularly referred to as the "Floki Vikings."

2) Utility

Floki ecosystem aims to give the people (users) control of their finances through these six utility offerings: FlokiFi, NFT Metaverse Game, Floki NFT Collections, FlokiPlace, University of Floki, and Floki Cards.

3) Charity

Floki charity focuses on impacting the world by improving people's lives. Its vision is to build fully equipped schools on every continent, starting with underdeveloped nations. So far, it has made four schools in four developing countries: Nigeria, Ghana, Laos, and Guatemala.