Roy Hui, co-founder and CEO of LightLink, delves into the complexities of building and scaling a layer-2 blockchain platform amid intensifying competition in the blockchain industry. In a comprehensive interview on Cointelegraph’s Hashing It Out podcast, hosted by Elisha Owusu Akyaw, Hui provides insights into the current landscape, challenges faced by layer-2 solutions, and LightLink’s strategic approach to overcoming these hurdles.

The discussion begins by addressing the proliferation of layer-1 and layer-2 networks, underscoring their increasing saturation. Despite this, Hui emphasizes the underutilized potential of blockchain technology in everyday transactions globally. He highlights the critical need for enhanced capacity to support activities as routine as commuting or gaming, suggesting that existing blockchain infrastructure falls short.

Amidst the crowded field of blockchain solutions, Hui emphasizes LightLink’s distinctive focus on facilitating enterprise adoption and driving widespread integration of Web3 technologies. Central to LightLink’s strategy is the introduction of gasless transactions, designed to attract users from Web2 platforms by eliminating transaction costs and the uncertainties associated with fee estimation. This approach aims to replicate the seamless user experience of traditional internet applications within the blockchain ecosystem.

Moreover, Hui discusses the formidable challenges enterprises encounter when transitioning to Web3, including technological complexities, regulatory uncertainties, and the volatile cost structure of blockchain transactions. By addressing these barriers through user-friendly solutions like gasless transactions, LightLink seeks to democratize access to blockchain technology and foster mainstream adoption.

Community building and developer engagement emerge as pivotal strategies for LightLink’s growth trajectory. Hui elaborates on initiatives such as hackathons and strategic airdrops aimed at attracting and retaining developers and users. However, he acknowledges the evolving landscape of airdrops in 2024, where heightened user expectations and market saturation necessitate more nuanced engagement strategies beyond mere token distributions.

Listeners keen on exploring deeper insights from Roy Hui regarding LightLink’s journey and the broader blockchain ecosystem can tune in to the latest episode of Hashing It Out on leading platforms such as Spotify, Apple Podcasts, and TuneIn. Cointelegraph’s Hashing It Out series and its extensive lineup of podcasts provide an invaluable resource for staying informed about the evolving dynamics of blockchain technology and digital assets.