Premier League football club Manchester City has teamed up with crypto exchange OKX to introduce a unique non-fungible token (NFT) collection. As the Most Valuable Football Club Brand globally, according to Brand Finance, Manchester City's collaboration with OKX aims to offer fans and collectors an exclusive and engaging experience.

The "Unseen City Shirts NFT" Collection

The collaboration between Manchester City and OKX features the "Unseen City Shirts NFT" collection, which puts a creative spin on the 23/24 City Home shirt. This limited edition NFT collection includes different rarity levels—classic, rare, and ultra-rare—each offering collectors various rewards. These rewards range from exclusive digital collectibles like The Roses and the Bees NFT to opportunities to play at the Etihad Stadium and hospitality tickets to a Manchester City home game.

The Roses and the Bees NFT

The first drop of the NFT collection, named The Roses and the Bees, was launched by OKX in collaboration with concept kit artist Christian Jeffery. This digital collectible showcases two iconic symbols associated with Manchester City—the Lancaster rose and the worker bee. The Lancaster rose represents the club's deep-rooted history, while the bees symbolize the hard work and resilience of the people of Manchester.

Free Minting Window and Second Drop

The free minting window for The Roses and the Bees opened on April 22 and will remain available until April 25 at 9 AM UTC. After this period, users can check the rarity of their collections in their wallets. Manchester City is set to kick off the second drop of the NFT collection on April 29, adding to the excitement and anticipation among fans and collectors alike.

Conclusion

Manchester City's collaboration with OKX to launch the "Unseen City Shirts NFT" collection reflects the growing intersection between sports and blockchain technology. By offering fans and collectors unique digital collectibles and exclusive rewards, this initiative not only engages the community but also highlights the potential of NFTs in the sports industry. As NFTs continue to gain popularity, collaborations like this one are likely to pave the way for more innovative and engaging experiences for fans worldwide.