Web3 startup Matera secures $3.6 million to tackle creator economy monetization challenges, aiming to integrate DeFi with established social media platforms. The funding round includes prominent investors like Sidedoor Ventures, HighCass Crypto, Medusa Ventures, The Sandbox, and Saxon Partners.

Matera's objective is to merge DeFi with existing social media platforms, offering a blend of web2's expansive reach and web3's innovative potential to transform creator networks into thriving economies. Unlike other Web3 SocialFi initiatives, Matera doesn't aim to replace current platforms but rather enhance them with DeFi capabilities, leveraging their existing market and user base.

Through Matera, creators can establish their Matera Credit Score based on their engagements across various platforms, exchanging it for liquidity and rewards within the Matera ecosystem. CEO Sam Huber emphasizes Matera's role as a bridge between web2 and web3, addressing the challenge of high switching costs for creators by enabling them to benefit from both worlds.

Matera envisions significant growth in the creator economy, projecting it to exceed $1 trillion by 2030 and attracting 100 million creators and their followers onto the blockchain. The company plans to build a robust blockchain infrastructure, including a DeFi platform, protocol layer, and layer-2 network.

Currently, Matera supports creators on the social media platform X (formerly Twitter), facilitating fundraising and monetization efforts. However, Matera aims to expand its integration to other social media platforms in the near future.