In a recent development, the Solana-based platform Pump.fun has introduced a new livestreaming feature, allowing memecoin developers to promote their projects in real-time. However, this update has led to a surge of attention-seeking behavior, with some developers resorting to controversial and explicit tactics to gain traction for their coins.

The platform has been flooded with new coins, some of which feature harmless marketing techniques using cute animals like kittens or dogs. However, others have taken a more shocking approach, using pornographic and racist material to promote their projects. One user, using the ticker 'BUTTHOL,' went as far as livestreaming their bare behind, while another user, promoting the 'GLOCKLIVE' coin, appeared topless wearing a mask and pointing a gun to their head, threatening suicide.

The platform has also found itself embroiled in controversy with several celebrities. A man named Sahil Arora claimed to be creating memecoins associated with high-profile figures such as Caitlyn Jenner and singer Iggy Azalea. However, Jenner, or someone managing her account, turned against Arora, warning that he may face legal consequences for his actions. Azalea also took to the platform to promote her own memecoin, 'Mother,' and expressed her displeasure with Arora's attempt to create a coin using her name, 'Iggy.'

As the memecoin craze continues to evolve, it remains to be seen how platforms like Pump.fun will handle the influx of attention-seeking behavior and controversial tactics used by developers to promote their projects. The introduction of livestreaming has opened up new avenues for promotion, but it has also highlighted the need for stricter guidelines and moderation to ensure a safe and responsible environment for all users.