New York-based ConsenSys, the developer of global digital wallet MetaMask, has expanded its service in Nigeria through a partnership with MoonPay, the Web3 infrastructure firm. Nigerians can now use instant bank transfers to buy cryptocurrencies via the MetaMask mobile app.

This is after ConsenSys unveiled a collaboration with MoonPay this week. The expansion of their services in Nigeria, Africa’s largest crypto market, gives a faster and more efficient way of trading to MetaMask users, according to the statement.

An estimated 90% of attempts to buy cryptocurrencies using credit and debit cards fail in Nigeria, ConsenSys said. With MoonPay, users are allowed to use direct local bank transfers to buy cryptos with the MetaMask and Portfolio dApps, without opening an account with centralized crypto exchanges.

“We hope this integration opens the doors for Nigerians to fund their self-custody wallet through a simplified user experience,” said Zeeshan Feroz, chief product and strategy officer of MoonPay.

Lorenzo Santos, senior product manager at MetaMask said: “This is an essential next step in a critical market that has embraced crypto and Web3, but faces serious challenges when using fiat to crypto on-ramp. We are reducing friction and bringing down barriers to keep supporting Nigerians as they onboard into web3.”

ConsenSys is an Ethereum and decentralized protocol software company, and its products contain MetaMask, whose global users have exceeded 30 million, according to its website. The company in 2020 acquired Quorum, the enterprise blockchain platform developed by JPMorgan Chase, the US largest bank.

-Edited by Shigeru Sato