Nexo has announced its integration with The Tie to enhance its platform with real-time analytics for users. This integration enables Nexo users to access various indicators such as X (formerly Twitter) statistics, on-chain activity, gas fees, ownership distribution, and detailed asset descriptions. This move aligns with Nexo’s goal of making data accessible to all and improving the trading experience for users.

Elitsa Taskova, Nexo’s Chief Product Officer, emphasized the significance of providing users with tools to understand market dynamics, especially given the $4.29 trillion trading volume on centralized exchanges in the first quarter of 2024. "This integration brings institutional-grade analytics to retail users, making it essential to present data in a digestible way for all investors. User experience (UX) is our strength – Nexo’s integration ensures analytics data is always accessible, clear, and clutter-free. It’s not only accessible but also understandable and usable," Taskova told crypto.news.

Taskova also highlighted the necessity for timely and integrated data in the cryptocurrency market, noting that users often experience delays in decision-making due to reliance on slower, traditional sentiment analysis methods. She stressed the importance of providing current data seamlessly integrated into the trading environment, focusing on the rapid, social nature of web3 information.

Joshua Frank, CEO of The Tie, added: "We appreciate Nexo’s vision of incorporating The Tie's tools to create a tailored trading experience for investors." The integration enhances Nexo’s services and boosts its Loyalty program as part of the company’s commitment to innovation and improvement. This collaboration results from the partnership between Nexo and The Tie, which has been part of Nexo Ventures’ portfolio since March 2022.