Consumers’ Protection will bring negative aspects of Tether to consumer attention with billboards and TV ads.

Consumers' Protection, a California-based nonprofit organization, has launched a significant advertising campaign aimed at raising awareness about concerns regarding Tether (USDT), a popular stablecoin. The campaign includes television spots, billboards, and other outreach efforts, with a particular focus on questioning Tether's business practices and lack of transparency.

The centerpiece of the campaign is a 30-second television spot titled "Tether to Corruption," which draws attention to Tether's status as the "go-to cryptocurrency for the world's worst" and raises questions about its reserves, drawing a comparison with FTX due to the absence of an audit. The campaign also includes digital billboards in prominent locations such as Times Square in New York City, as well as mobile billboards in New York and Washington, DC.

Consumers' Protection has created a website featuring negative coverage of Tether from mainstream media and crypto journalism sources, supporting its claims with easily verifiable secondary sources. The organization aims to educate consumers about the potential risks associated with stablecoins like Tether, emphasizing the importance of proper certification of reserves.

While stablecoins like Tether are increasingly being used in consumer transactions, research suggests that a significant portion of these transactions are driven by corporate interests rather than individual consumers. Despite Tether's efforts to penetrate the consumer market, it faces challenges, including potential regulatory scrutiny and delisting by crypto exchanges ahead of new legislation in Europe.

Consumers' Protection, established in 1929, is a nonprofit educational organization primarily backed by religious and conservative groups. In addition to its campaign against Tether, the organization is known for its advocacy on various issues, including its opposition to ESG initiatives and its reporting platform for consumers to flag corporate "wokeness."