Your roadmap to building a business empire in tech

Every tech startup goes through several iterations in their product, pricing model, marketing and even their offer till they find what works and what sells in the market

After several iterations, they grow to a point that it seems like there is a ceiling to their revenue and they just can’t move to the next phase of their business.

They want to scale their brand but don’t know how, so they run multiple iterations with little or no effect.

Does this define you in any way? Then lean in, and let me show you the tweaks that can explode your brand to 8 figures without changing your service/product.

The rigmarole of most startups is caused by their ignorance of the two major recipes to scale:

Increase profit per purchase.
Get more customers

The founder of Acquistion.com — Alex Hormozi, who has sold out 4500 gyms around the world and is currently running $100 million in net worth — broke these two recipes into offers and business models.

Thanks to these recipes Dan Lok’s portfolio of companies is also running at $100 million in revenue.

Now let’s see exactly how they did it and how you can leverage it for your brand

Increase Profit Per Purchase

To increase the profit you make per purchase you need to release a range of diverse or complementary products/services with a mega slam offer. That will make your customers pay you more.

Here is what I mean

Suppose you own a tech brand that deals only in phones but you know that your audience would also need PCs, tablets, wearables, and certain accessories to go with that smartphone.

You can launch another line of products complementary to your major product so where a customer is supposed just to buy a smartphone, they also buy a smartwatch or AirPods.

If you don’t want to launch another line of products another way to do this is to have male and female, adult, youth and child variations for that your product. That way people spend more to get for loved ones.

It’s the same approach if you are offering a service. This is how Apple has grown to be one of the biggest tech brands

Why do you think Apple’s products are outrageously priced yet people still buy them? Yeah right, it's because of the unique value they offer.

A mega slam offer removes risk and offers 10x more value than the price to create a huge price-to-value discrepancy… it is an irresistible offering.

In the case of Apple, they offer increased social status, exclusivity and a way to easily climb the social ladder (through swapping to a higher device) which is why they are perceived as worth the price.

Imagine crafting a mega slam offer for your diverse line of products/services. Massive right?

Get More Customers (Business Model)

There are 4 major business model types that you can leverage, the first three are quite common but if you want to explode your figures, then pay attention to the fourth one

One to One
One to few
One to many
Many to Many

One to One

In this business model, you work closely with the customer to achieve their desired result. Many big personal brands started here, especially service-based brands.

The downside is that you have very limited time and if you truly hope to help many people, this is a good start but isn’t enough to get you there.

One To Few

Here you offer your services/products with a handful of clients, this could be a paid membership/mentorship program, a cohort, a training program, or a coaching program.

The True Purpose of a Team Meeting (+Best Practices and Tips)

It is ideal when you want to focus on a group of people to achieve a common result over a periodical live call, recorded audio, video or written article.

One To Many

In this business model, you serve a lot of people with a particular product or service. The musicians, artists, products, healthcare and telecom services are amazing examples.

The service you would have rendered to only one person can be transformed into a video, audio, text, live stream, checklist or product and be shared with a broader audience.

Many to Many

This is the least popular model but has been the underdog responsible for the quantum leap of many tech brands.

Think of a physical brand with only one store that supplies customers (one-many) and is making $5,000 monthly. Now what if this store opens 20 branches in various countries (many -many)

That is a whopping average of $100,000 in revenue. What’s that I hear? You don’t sell physical products? That’s even much easier to scale.

Are you ready for it? drum roll

As a service-based brand, you can easily teach members of your team how to do what you do for clients at no extra cost or location barrier.

When they can conveniently offer your service for clients, then you will see unprecedented growth in your revenue because you have many of you doing the work (many to many)

Do you wanna explode your brand?! Great, watch closely how it all comes together

Say you created a line of substitute or complimentary offerings like we discussed and have duplicated the outlets of these offerings — openings multiple stores (for products) or training your team (for services).

What happens when you use the many-many model is that you will have many outlets offering your many services/products to many customers…

Let it sink in…

Woohoo!! Is it super exciting?

You get to maximize profit on all edges without leaving anything on the table.

When you think about it, that’s what Apple has done with their products. They have tons of physical and online distributors across the globe.

Let’s Cap This

To increase your profit per customer, launch multiple substitute/complimentary offerings to your product/service
Tie each of those offerings to a mega slam offer to increase demand
If you have a service-based brand teach your team members how to offer your services the way you do to have more outlets
If you have a product-based brand, get more on and offline outlets for your offerings
Use the many-many model

Cheers! From my screen to yours