Notcoin, the pioneering Telegram game that revolutionized the clicker model, is gearing up for a transformative evolution under the stewardship of its pseudonymous founder, known as Sasha. Having catapulted into prominence with a groundbreaking $1 billion token airdrop, Notcoin is now setting its sights on sustainable game mechanics that promise long-term viability in the competitive world of blockchain-based gaming.

Sasha, in an exclusive interview with The Block, emphasized that the initial clicker model, while successful in its own right, is not sustainable in the long run. "I do not expect it will last forever," Sasha remarked, reflecting on the evolution of gaming models within the Telegram ecosystem. He stressed the importance of sustainability, asserting that only games with robust, enduring frameworks will thrive.

Highlighting examples like Catizen, which boasts a substantial base of paying users and significant revenue generation, Sasha outlined Notcoin's strategic shift. Over the next four years, the project aims to establish independent, efficient subsystems that can support sustained growth. Central to this vision is the expansion of Notcoin as a platform that hosts campaigns, enabling users to earn tokens by engaging with a variety of new Telegram games. Sasha envisions ramping up these campaigns to between 50 and 100 per week, fostering an ecosystem that stimulates demand for Notcoin while strategically burning tokens to maintain value.

"This model resembles farming, where users invest time and attention rather than liquidity, ensuring our sustainability without inflationary pressures," Sasha explained. He emphasized that such subsystems are experimental, with some destined to evolve into successful models while others may fade away.

Discussing the recent Notcoin airdrop, Sasha revealed that approximately 90% of the token supply is now in users' hands, with around 11 million holders worldwide. Despite a recent peak in early June, Notcoin maintains a robust $1.6 billion market cap. Sasha acknowledged challenges during the airdrop, particularly with managing bot activity, underscoring the project's commitment to rewarding genuine user engagement over automated actions.

Within the game itself, users can form squads and compete on leaderboards, blending individual play with community collaboration. Notcoin's appeal spans global audiences, with notable user engagement from countries like Russia, Uzbekistan, Nigeria, the United States, Germany, and Iran (although Iranian users faced withdrawal limitations). The platform prioritizes accessibility, facilitating withdrawals to crypto exchanges while imposing restrictions on self-hosted wallets.

Looking ahead, Sasha hinted at potential future innovations including decentralized game platforms and educational initiatives based on AI content. These endeavors, he believes, will further solidify Notcoin's position as a trailblazer within the Telegram gaming ecosystem.

Beyond Notcoin, other Telegram games leveraging blockchain technology, such as Hamster Kombat, Yescoin, Tapswap, and PixelTap, are emerging. While some plan similar airdrop strategies, the industry eagerly awaits whether they can emulate Notcoin's unprecedented success.

As Sasha continues to steer Notcoin toward sustainable growth and innovation, the evolution of Telegram games promises to redefine digital entertainment on a global scale.