The top NFT marketplace, OpenSea, has integrated a cutting-edge function straight into its OpenSea Wallet in an effort to expedite the NFT purchase process.

Through the removal of the requirement for intermediary websites for crypto token bridging and swapping, this action seeks to completely transform how users engage with NFTs. We spoke with OpenSea's Head of Business and Corporate Development, Jeremy Fine, to learn more about this revolutionary advancement.

"Our goal is to be the one-stop shop to discover, purchase, and showcase NFTs. Bridging and swapping is a big friction point for purchase, and we are taking a razor to anything that leads to drop-off."

The OpenSea Wallet has integrated this capability natively, allowing users to bridge and swap cryptocurrency tokens without having to visit other websites or exchanges.

"Keeping the entire flow within the platform and OpenSea Wallet cuts out unnecessary and unsafe steps and leads to a better overall experience when interacting with NFTs," says Jeremy.

This integrated strategy lowers the risk of hacking and interactions with untrustworthy websites while simultaneously improving user ease.

Ensuring the Best Price and Fastest Routes

Jeremy also sheds light on the process behind ensuring users receive the best price and fastest routes when utilizing this feature.

"We partner with aggregator protocols to access a variety of trusted bridges and DEXs via a single API," he explains.

"This ensures we bring users the strongest liquidity, as well as, the best prices and fastest routes."

OpenSea leverages multiple aggregators, including Socket.tech, to enable this capability.

"Together, we’re also working on new features that make buying any NFT across chains a one-click experience," Jeremy adds.

One notable aspect of this feature is OpenSea's commitment to maintaining a fee-free structure for users (most platforms charge 0.875% fees inclusive of Metamask). "We want to make it easier for users to purchase NFTs, and cumbersome or expensive bridging and swapping shouldn’t get in the way of that," Jeremy asserts.

"Ultimately, OpenSea can monetize through its marketplace, which is distinct from other industry platforms."

Future Developments and Upgrades

Looking ahead, Jeremy describes the specific upgrades that users may anticipate as well as the ways in which these improvements will affect their entire experience using the platform. "Wallets are still not intuitive enough for people new to NFTs or crypto," he says.

"We want to make purchasing an NFT as simple and easy as buying something on Amazon."

More fiat payment choices in new regions, one-click chain-agnostic NFT purchases, social login options, and completely redesigned user-friendly and intuitive designs are among the next enhancements.