The Bitcoin halving – the event that has crypto enthusiasts salivating – is just around the corner, and Coinbase is getting a slice of the action with a new commercial.

Remember 2010, when Laszlo Hanyecz, a true Bitcoin pioneer, famously traded 10,000 BTC for a mere two pizzas? Coinbase uses this iconic story to illustrate Bitcoin's remarkable price appreciation over time. Their message? Unlike traditional currencies that lose purchasing power over time, Bitcoin seems to be defying the odds.

The secret sauce? The Bitcoin halving, an event that occurs roughly every four years. This is when the number of new Bitcoins entering circulation gets cut in half. Coinbase explains this as a mechanism that "gets more, not less" for investors in the long run, essentially tightening Bitcoin's belt and potentially mirroring the behavior of scarce assets like gold.

Historically, the halving has been followed by a significant price surge for Bitcoin, typically within a year or so. This time around, analysts predict a similar pattern, fueled by the reduced supply of new coins entering the market. Even Bitcoin miners, who will see their short-term profits shrink due to the halving, are optimistic. They believe the long-term price increase will ultimately benefit everyone in the Bitcoin ecosystem.

Coinbase isn't the only one jumping on the halving bandwagon. Last week, even multinational bank TD released a commercial highlighting the limited supply of Bitcoin and the impact of the halving on its scarcity.

Interestingly, a 2021 report by Coinbase itself downplayed the halving's direct impact on Bitcoin's price, suggesting that broader economic factors play a more significant role.

Will the halving truly deliver the price surge everyone's hoping for? Only time will tell. But one thing's for sure: the Bitcoin halving is a pivotal event generating a lot of buzz, and Coinbase is making sure you don't miss out on a potential slice of the pie.