Today marks a significant milestone as LCA unveils Propeller, the inaugural decentralized application (dApp) built on the River Protocol. Propeller represents a leap forward in decentralized product engagement, offering dynamic user feedback and rewards mechanisms within a secure, privacy-focused environment.

LCA, renowned for its innovative collaborations with global brands like Nike, Reddit, Dropbox, Opensea, and Moonpay, has consistently championed community-centric product development. Propeller stands as a testament to LCA's commitment to fostering interactive online spaces tailored to the needs of diverse communities.

Greg Isenberg, CEO of Late Checkout, expressed his vision behind Propeller: "LCA was founded with a mission to bridge connections through transformative products. Propeller empowers early-stage product teams to directly engage with their user base, capturing invaluable feedback and nurturing a sense of community ownership. Launching on the River Protocol underscores our dedication to privacy, security, and user empowerment—an exciting new chapter in feedback-driven innovation."

Propeller disrupts traditional feedback systems by facilitating real-time, bidirectional interactions between users and product teams. It empowers users to share insights, exchange ideas, and connect with fellow enthusiasts, all while earning rewards for their contributions. This approach not only enriches user experience but also ensures that feedback drives tangible improvements and fosters lasting relationships.

Brian Meek, co-founder and CTO of HNT Labs, the visionary force behind the River Protocol, highlighted the strategic significance of Propeller's integration: "River Protocol empowers communities with unparalleled privacy, security, and ownership rights. Propeller exemplifies these principles, elevating community engagement to new heights. As the first dApp on River, Propeller sets a precedent for decentralized collaboration and user-driven innovation."

Through River's token-gated memberships and blockchain-based verification, Propeller guarantees that feedback originates from verified community members. Each membership, represented as a non-fungible token (NFT), confers reputational benefits and exclusive access privileges. This framework paves the way for future enhancements, including personalized rewards, community gifting, and exclusive previews for top contributors.

Propeller is poised to redefine community interaction and product development paradigms by leveraging the robust capabilities of the River Protocol. By establishing a symbiotic relationship between enterprises and their most passionate users, Propeller ensures that every voice is valued and every contribution recognized.

About LCA

LCA, an innovation arm under Late Checkout, leads the charge in community-driven product development. Founded in 2020 by Greg Isenberg and Theo Tabah, LCA partners with global brands to shape their futures and deliver products that resonate deeply with their communities.

About HNT Labs

Here Not There Labs (HNT) is a pioneering web3 venture studio dedicated to advancing digital communication technologies. HNT Labs created Towns, an on-chain communication platform built on the River Protocol, to empower online communities with programmable, self-governed spaces. Backed by significant investment, including a $25.5 million Series A funding round led by a16z crypto, Benchmark, and Framework, HNT Labs is committed to reshaping the landscape of digital connectivity and interaction.