Many big web3 brands have come tumbling down because they cannot effectively communicate with their community.

Myriads have unchecked the mint button because they did not understand what in the world the mint page says concerning the brand.

The web3 space is already complicated enough and I get it, but not simplifying the technicalities of your brand for your audience just doubles their headache and could cost you the sale

The exciting news is that we are going to explore how to break those iced jargon into tiny chunks for easy grasp.

Amazing, huh

5 Keys to Compelling Web3 Narratives

Here are some highly effective keys that can help communicate your vision clearly to your community and get them to connect with it.

Tie in a captivating story
Use explainer videos
Use their words
Leverage alluring graphics
Engage in two-way communication

C’mon, let’s explore how to work these keys

Tie In a Captivating Story

Storytelling has long been an effective method to communicate complicated ideas in a simplified way.

Many web3 brands build a captivating story around their vision to help deepen the understanding of their audience and keep them emotionally invested in what they are building.

If you are looking to get started you can leverage platforms like Hyperfy or Manifold to build multi-branching narratives that resonate with your community.

Studies have shown that storytelling can boost a person’s comprehension of a complex idea by 70%, grow engagement by 50% and improve retention rate by 25%.

Use Explainer Videos

We are in a generation where there is a low attention span and analysis has shown that folks retain 95% of information when it’s in a video and 10% when it’s in text.

The conversion rate has also significantly increased by 64% per cent when presented in a video. So if you are having a hard time communicating certain ideas over text, then it’s time to create a video.

A killer combo is releasing a video that employs a compelling narrative to explain a complex concept. exciting, huh?

Use Their Words

A typical web3 community is made up of people from all walks of life who are gathered for the opportunities and admiration of the tech.

Amongst them is a stay-at-home mum with five kids, a businessman working round the clock, a family man with a 9–5, a college kid with 10–12 hours lecture.

What I’m trying to say is, not everyone will have the time to keep up with the latest terms in the industry so it’s safe to avoid technical terms and replace them with their everyday language.

You can also provide glossaries for in-depth exploration and employ connectors to relate what you are trying to explain to their everyday experiences.

For example;

Bitcoin ETFs are like holding those high-rated movie tickets that promise you a spot in the cinema, however, you can choose to trade it without turning in the ticket.

The more popular the movie is, the more value your ticket will hold; the less popular it is, the less value your ticket will hold. Picture the movie theater as a large pool of bitcoin and your ticket guarantees you a spot there.

Leverage Alluring Graphics

I did some digging and found that visuals improve learning by up to 400%. Imagine reading reading a comic book without the graphics. Weird, right?

Well, that’s just the power of quality graphics. It has a way of stimulating our imagination to bring concepts to life and cement them in our memory.

If you are going to leverage graphics (which I believe you should), the graphics should not only be of high quality but should also be able to communicate ideas on their own and not further complicate a subject matter

Engage In Two-Way Communication

I like to believe that effective communication is a two-way street and to make your ideas stick, you will have to foster a two-way dialogue with your audience.

Encourage questions, feedback, and discussions, that way you get to know exactly what they are thinking and their current level of comprehension concerning the subject you are addressing.

Then you can better tailor your explanation to address specific concerns and clarify doubts

WRAP UP

We have often heard how “community is KING” in web3 but without effectively communicating your vision, they wouldn’t be able to connect with it

In web3, communication is key

Clear communication is the bridge between having members and having a community of super fans and true advocates of your product.

With effective communication, you make them emotionally invested in the vision and mission of your brand.

Big love, from my screen to yours!