The Sandbox metaverse is expanding through a new partnership with Studio Dragon, a leading K-drama group. This collaboration will introduce a dedicated LAND area for K-drama fans to create, socialize, and experience new K-content. Users will be able to mint NFTs based on their favorite Studio Dragon shows.

Studio Dragon, established in 2016, is a prominent Korean content creator involved in planning, development, financing, and distribution, with nearly 280 creators producing around 30 dramas annually. They currently manage 183 global intellectual properties (IPs).

This venture with The Sandbox will allow Studio Dragon to develop new content in their LAND area, in collaboration with global IPs, offering users novel K-content experiences. The playground will feature NFTs inspired by popular Studio Dragon shows such as "Sweet Home," "Crash Landing on You," "The Uncanny Counter," and "Hotel del Luna," among others. These NFTs, including avatar accessories and game items, can be traded among K-content enthusiasts.

Last year, Studio Dragon launched NFT-based "Digital Goods," featuring tokenized content from shows like "Vincenzo" and "Mine." Cindy Lee, Director of The Sandbox Korea, stated that the metaverse will help bring K-content to a global audience, meeting the growing demand for K-dramas in regions like Southeast Asia, Europe, and North America.

Bong-result Ryu, Director of the content IP department at Studio Dragon, expressed excitement about the partnership, highlighting plans to explore the creation of a K-verse in the future.

The Sandbox already collaborates with over 200 prominent firms, including Cube Entertainment, Square Enix, Ubisoft, Warner Music Group, and Adidas. The addition of Studio Dragon is expected to foster new collaborations and content for K-drama fans globally.