The Sandbox metaverse is expanding its offerings through a partnership with K-drama group Studio Dragon. This collaboration will introduce a new LAND playground for K-drama fans to create, socialize, and enjoy new K-content experiences. Users will be able to mint NFTs based on their favorite Studio Dragon shows in this virtual venue.

Studio Dragon, a leading Korean storytelling group, handles all aspects of content production, including planning, development, financing, and distribution, with nearly 280 creators involved. Since its founding in 2016, the studio has developed 183 global IPs and produces around 30 dramas annually. The new venture with The Sandbox will allow them to create fresh content in Studio Dragon LAND in collaboration with global IPs, providing users with new K-content experiences.

The Studio Dragon playground in The Sandbox will be built around the intellectual properties of their popular shows, such as Sweet Home, Crash Landing on You, The Uncanny Counter, Yumi’s Cells, Hometown Cha-Cha-Cha, Misaeng – Incomplete Life, Mine, Vincenzo, Hotel del Luna, Stranger, and Another Miss Oh. This playground will enable the minting of metaverse avatar accessories and game items inspired by these shows, which can be minted as NFTs and traded among global K-content enthusiasts. Last year, Studio Dragon launched a collection of NFT-based "Digital Goods" featuring content from shows like Vincenzo, Mine, and Hotel del Luna.

Cindy Lee, Director of The Sandbox Korea, stated that the metaverse would help bring K-content to a global audience with exclusive drama slots and multi-content experiences. There is growing global demand for K-dramas, and Studio Dragon’s top-quality content is well-received in regions like Korea, Southeast Asia, Europe, and North America.

Bong-result Ryu, Director of the content IP department at Studio Dragon, expressed his excitement about the partnership and mentioned that their roadmap includes exploring the creation of a K-verse in the future.

The Sandbox portfolio already includes over 200 prominent firms worldwide, such as Cube Entertainment, Square Enix, Ubisoft, Warner Music Group, Snoop Dogg, Adidas, Skull and Koonta, Richie Hawtin, Steve Aoki, and CryptoKitties. The addition of Studio Dragon is expected to foster new collaborations and content for K-drama fans globally.