The Sandbox metaverse broadens its scope through a collaboration with Studio Dragon, a prominent K-drama group. This partnership introduces a fresh LAND playground tailored for K-drama enthusiasts to engage, socialize, and immerse themselves in a unique K-content experience. Users can now create NFTs inspired by their favorite Studio Dragon shows within this virtual environment.

Studio Dragon, renowned for its global K-content creation and distribution, oversees all stages of content production with a team of nearly 280 creators. With a portfolio spanning 183 global IPs and an annual output of approximately 30 dramas since its establishment in 2016, Studio Dragon is poised to expand its offerings through The Sandbox collaboration, providing users with diverse K-content experiences.

The Studio Dragon playground within The Sandbox metaverse will be based on their popular intellectual properties, including acclaimed titles like Sweet Home, Crash Landing on You, and Vincenzo. Users can mint metaverse avatar accessories and game items inspired by these IPs as NFTs, fostering a vibrant marketplace for K-content enthusiasts worldwide.

Cindy Lee, Director of The Sandbox Korea, highlighted the metaverse's potential to globalize K-content through exclusive drama slots and a multi-content experience, catering to the growing demand for K-drama across regions like Southeast Asia, Europe, and North America.

Bong-result Ryu, Director of Studio Dragon's content IP department, expressed enthusiasm for the partnership, affirming plans to explore the creation of a K-verse in the future. With The Sandbox boasting a diverse portfolio of over 200 global firms, including Cube Entertainment and Warner Music Group, Studio Dragon's inclusion is poised to foster new collaborations and content opportunities for K-drama fans worldwide.