On June 11, TARS protocol announced a formal partnership with CheersLand. This collaboration aims to leverage their combined strengths to launch new products and services for emerging GameFi and metaverse projects, thereby reaching a broader market. The partnership will primarily focus on enhancing Web3 infrastructure to empower businesses.

GameFi and Metaverse, two closely linked sectors in the crypto space, have attracted significant interest from numerous businesses, including major tech companies like Meta and Microsoft. Additionally, there are many independent GameFi and Metaverse projects available.

CheersLand, a GameFi aggregator, enables users to explore blockchain games and track their progress, collectibles, and earnings in one place. The platform features a dual-driven system, offering Play-to-Earn and Build-to-Earn models to help gamers monetize their activities. Its portfolio also includes a Gamified Launchpad, Multi-game Universe, Multi-asset Staking Platform, and an NFT Marketplace.

CheersLand's vision of a diversified GameFi platform is strengthened through its new partnership with TARS protocol. TARS, an "automated division of powers protocol for building the Credit Data Network in a Decentralized Society," uses non-custodial smart contracts to help users establish their brand and influence on web3.

Initially, the partnership will focus on creating a cross-marketing environment for both communities, deploying marketing campaigns and strategies to drive user growth on both platforms. Future product launches and services will provide users with access to top GameFi opportunities across the crypto space.

The next phase of the partnership involves integrating TARS' automated division of powers protocol into CheersLand IGOs, enhancing CheersLand's reputation as a trusted brand in web3 and offering a seamless user experience for its community.

With the growing popularity of GameFi and Play-to-Earn, CheersLand's commitment to building a trust-based environment is expected to support its long-term growth. Simultaneously, the partnership offers TARS a platform to implement and refine its use cases, advancing its roadmap.