Telegram, the popular messaging platform, has recently introduced an innovative revenue-sharing system, aiming to empower channel owners and content creators within its ecosystem. This new system promises to allocate a substantial portion of ad revenue directly to the owners of public channels, marking a significant move towards enhancing the platform's appeal to content creators.

Announced via a blog post on March 31, Telegram described this initiative as one of the most generous reward systems ever seen in the realm of social media. Under this program, channel owners hosting ads on their channels will receive an impressive 50% share of the revenue generated from these advertisements, providing them with a tangible incentive for their content contributions.

Effective immediately, channel owners with a minimum of 1,000 subscribers are eligible to participate in this revenue-sharing program. The blog post outlines that these funds can be easily withdrawn without incurring any fees, or alternatively, reinvested into various Telegram features such as ads, collectible usernames, or Premium giveaways, further enriching the platform's ecosystem.

The introduction of this revenue-sharing program was made possible by the introduction of a "new type of ads" that can be purchased using Toncoin (TON), Telegram's native cryptocurrency. However, the specifics regarding whether this revenue sharing applies exclusively to TON-purchased ads or extends to advertisements bought using fiat currency remain unclear. According to Telegram, TON-purchased ads are strategically placed in specific channels chosen by the buyers, rather than randomly displayed across the platform.

In response to this announcement, the price of TON experienced a notable surge, climbing over 5% to $5.48, according to data from CoinMarketCap, before settling at $5.1. This positive market reaction underscores the potential impact of Telegram's innovative approach to incentivizing content creation within its ecosystem.

In a bid to address concerns about the potential concentration of TON tokens within its ecosystem, Telegram has announced plans to cap its Toncoin holdings at 10%. This decision comes amidst worries from the community regarding Telegram's significant share of Toncoin resulting from ad sales exclusively for TON. To mitigate these concentration risks, Telegram intends to sell its surplus TON holdings to long-term investors at discounted rates, subject to a lockup and vesting plan ranging from one to four years.

Overall, Telegram's introduction of this revenue-sharing system marks a significant step forward in empowering content creators and channel owners within its platform, further solidifying its position as a pioneer in the realm of social media and digital communication.