Justin Hyun, the investment director at TON Foundation, believes that blockchain-based mini-decentralized applications (DApps) on Telegram, also known as Mini Apps, could serve as a "Trojan horse" for widespread blockchain adoption. These Mini Apps, launched in 2020, operate within the Telegram messaging app, allowing Web3 businesses to deploy crypto-friendly apps seamlessly. The goal is to create a super-app platform in partnership with The Open Network (TON) Foundation and Tencent.

The strategy aims to introduce more users to blockchain without requiring them to understand its underlying technology. By offering user-friendly DApps under the guise of Telegram Mini Apps, the hope is to attract a large user base to blockchain interaction. Hyun emphasizes the importance of simple initial use cases for mass adoption, with more complex applications emerging later. Some Telegram Mini Apps will also offer Web3-specific financial incentives for users.

Telegram boasts over 800 million monthly active users globally, making it the world's third-largest messenger app by monthly downloads. The recent launch of its advertising platform, utilizing the TON blockchain for payments, further expands its ecosystem. Channel owners on Telegram can now receive 50% of the total advertising revenue generated by displaying ads in their channels, starting this month.

Additionally, TON initiated a $115 million community incentive program, allocating funds for token mining, airdrops, developer ecosystem support, and liquidity pool boosts, further incentivizing user engagement and participation.