Telegram, a widely-used messaging service, has introduced a fresh approach for users to buy in-app ads using Toncoin (TON). This recent launch is poised to transform how the app's ecosystem operates. In this new initiative, Telegram will allocate 50% of ad revenue from public channels directly to the channel owners.

Channel Owners' Joy

Telegram users now have the option to boost their channels by investing Toncoin in ads, giving them the freedom to choose specific channels for their TON-backed promotions. Moreover, channel owners will be able to withdraw their earnings without facing any charges. The messaging platform has revealed that this withdrawal feature will soon be accessible on Telegram’s Fragment exchange.

The choice to utilize the TON Blockchain is based on its attractive attributes, such as low fees and rapid transaction speeds. TON gained attention by handling an impressive 100,000 transactions per second during a trial in November.

CEO Pavel Durov hinted at this significant progress a month earlier on his personal channel, stressing that despite Telegram channels collectively amassing over 1 trillion views monthly, only 10% had been monetized through Telegram ads so far.

Durov envisions a cycle where content creators can convert Toncoins into cash or reinvest them for channel growth. This strategic step highlights Telegram’s dedication to empowering users and nurturing a vibrant ecosystem on its platform.

Surge in TON’s Value

Following Telegram’s announcement, the value of Toncoin's primary asset TON on the Layer 1 Blockchain network has begun to climb. Currently, TON has seen a rise of over 3% in the last 24 hours, trading at $5.28.

The introduction of Toncoin-supported ads signifies a significant leap forward for Telegram, positioning it as a trailblazer in innovative user monetization strategies in the digital realm.