Apple's iPhone, once a leader in innovation, might be feeling the heat from AI-powered competitors. According to reports, Apple is in talks with OpenAI, a frontrunner in artificial intelligence, to boost the iPhone's AI capabilities with generative AI features. This potential partnership could be a game-changer for Apple, but is it enough to catch up?

Apple's in-house AI development seems to have hit a snag. Their once-secretive approach hasn't yielded groundbreaking results, leaving the iPhone playing catch-up. This shift in strategy, with talks of external partnerships, might have been foreshadowed by the departure of a key AI figure at Apple, Ian Goodfellow, in 2022.

While Apple hasn't been idle in the AI space, releasing open-source large language models, it's unlikely these can compete with the likes of OpenAI's ChatGPT or Google's Gemini, which are closely guarded secrets.

The pressure is on for Apple. With their annual developer conference (WWDC) just around the corner, they might be aiming to solidify this partnership before the big reveal. A strong showing at WWDC is crucial, especially considering their competitor, Microsoft, has skyrocketed in value thanks to its partnership with OpenAI.

Can Apple close the AI gap with OpenAI's help? The upcoming WWDC might just hold the answer. With the massive market capitalization lead Microsoft currently enjoys, Apple needs a home run, and generative AI features on the iPhone could be just the swing they're looking for.