Each summer, the advertising, marketing, and media industries gather at the Cannes Lions International Festival of Creativity, a premier event that celebrates innovation and creativity. This year, Decrypt and Rug Radio joined forces with Partouche Multiverse and Joker Club to present the Joker Odyssey, a unique five-day event held on a yacht alongside the Palais des Festivals.

The programme featured talks on innovation, creation, entertainment, and disruption, covering topics such as AI in film and music, digital age inclusion, and the metaverse's potential to transform real-life experiences. Sebastien Borget, Co-Founder and COO of The Sandbox, emphasized the metaverse's ability to bridge the physical and digital worlds, using gamification mechanics to create immersive experiences that blend the two.

Karen Levy, co-owner of the DSLcollection of Chinese contemporary art, stressed the importance of balancing technology with art world expertise in creative projects. Multidisciplinary artist Jake Oleson shared his approach to collaborating with AI, using tools like ChatGPT as insightful partners in his creative process.

The event showcased the convergence of creativity and technology, highlighting the potential for innovation and disruption in various industries. By bringing together experts from art, design, and technology, the Joker Odyssey demonstrated the power of collaboration in shaping the future of creativity.