Recent statistics released by web analytics firm StatCounter illustrate a decline in Google's supremacy within the North American search market, marking its lowest point since the year 2009. Concurrently, Bing and Yahoo have experienced notable upticks in their market shares. The most recent data, dated April 2024, depicts Google's slice of the market at 79.89%, with Bing and Yahoo securing 11.86% and 6.33%, respectively.

The shifting landscape within the marketplace correlates with Microsoft's robust integration of sophisticated artificial intelligence features into its Bing search engine. The inclusion of the formidable GPT-4 language model into Bing during the early stages of 2023 bolstered Microsoft's capacity to offer more insightful and interactive search outcomes. This strategic maneuver has propelled Bing's usage rate and has garnered increased market shares, with over 1 billion interactions recorded within the initial six months since the launch of the AI-equipped search functionality.

Bing's ascension is particularly prominent on desktop platforms, where it currently commands a market share of 10.17%, contrasting with 4.96% on tablets and 0.51% on mobile devices, as determined in April 2024. Yahoo, which heavily relies on Bing's search technologies, has also reaped rewards from these AI advancements, securing a notable 2.60% market share within the desktop search sector.

The prowess of Bing's AI capabilities manifested early on, with Microsoft's proclamation in March 2023 indicating that Bing had surpassed 100 million daily active users shortly post the launch of the innovative features. The AI-based search experience allows users to engage in more organic and conversational interactions when seeking information online.

By the onset of May 2023, Bing had extended the reach of its AI-backed search to all users after an initial period of limited preview. The expansion unwrapped additional features such as visual search components, image-related queries, and a revamped interface for the Edge browser.

Despite Google maintaining its lion's share in both North American and global search markets, commanding an 86.99% stake worldwide, the corporation has observed a slight downturn in market share over the preceding year, sliding from over 93% to its current standing. Conversely, Bing has bolstered its footprint, escalating from around 2.8% to 3.37% during that same timeframe.

As Bing and Yahoo leverage AI to enrich the search experience and allure more users, Google is also channeling resources into fortifying its AI search technologies to counter the burgeoning rivalry. Nonetheless, with Google's pronounced lead, particularly in the mobile sector, the substantial impact of Bing and Yahoo's AI-driven advancements on restructuring the search domain in the long haul remains uncertain.