During an interview with CRN US, Timothy Guim, the President and CEO of PCH Technologies, revealed that a substantial portion of IT spending in 2024 will be focused on AI and automation. The company is utilizing automation tools to streamline various functions, such as automating tickets in the Help Desk and using ChatGPT for multiple purposes.

Guim highlighted that the IT sector had three main areas of focus in 2019, with cybersecurity and AI applications being the most prominent. Looking ahead, Guim foresees increased investment in AI and automation technologies, which will be critical for streamlining business operations and enhancing cybersecurity measures.

PCH Technologies has been proactive in incorporating AI and automation solutions within their operations to boost productivity. By implementing automation tools for tasks like Help Desk ticketing and content creation, the company aims to optimize processes and improve overall efficiency. Additionally, PCH plans to establish a department dedicated solely to AI, automation, and robotic process automation to enhance business workflows.

In addressing industry trends and customer challenges, Guim emphasized the vital role of AI integration in driving process optimization and bolstering cybersecurity for small and medium-sized businesses. The company has been engaging in ongoing dialogues with customers to enhance cybersecurity measures and mitigate risks, all while ensuring transparent communication and financial security.

Regarding vendor expectations and channel development, Guim stressed the importance of fostering strong partnerships with suppliers and providing ample support to MSP solutions vendors. He emphasized the need for mutual cooperation and a channel-centric approach to marketing, focusing on the role of sales teams in boosting market performance and supporting MSP initiatives. Guim also advocated for the creation of certification programs to validate MSPs' credentials and promote industry standards, while calling for fair market competition and high-quality service delivery in the MSP sector.