As the buzz around the metaverse fades, some still champion its potential. Web3 experts see opportunities in gaming, real estate, and tourism.

Clement Chia, co-founder of Imaginary Ones, sees brands integrating products into the metaverse. Brands like Hugo Boss and Samsung have joined Imaginary's ecosystem, allowing users to truly own digital assets via blockchain, ensuring transparency and opening up new possibilities with smart contracts.

Samuel Huber, CEO of Landvault and Matera, notes metaverse applications in tourism, real estate, and sports. In the Gulf Cooperation Council (GCC) region, the metaverse aids destination marketing, showcasing regions through virtual tours and events. Similarly, real estate presentations attract global buyers using digital twin technology and virtual reality.

While both executives acknowledge the metaverse's potential, opinions differ on blockchain's role. Chia suggests focusing on building meaningful products rather than merely adding blockchain, emphasizing the need for purpose and emotional connection. In contrast, Huber believes blockchain enhances the metaverse by providing transparency, unique digital assets like NFTs, and new revenue streams for creators and developers.

In conclusion, while the metaverse holds promise across various industries, the debate over blockchain's role continues. Whether it's about creating meaningful experiences or leveraging blockchain's benefits, industry leaders strive to shape the metaverse's future.