In Web3 marketing, one of the most difficult problems to answer is whether to market your project to impoverished countries, high-income countries, or maybe the entire world. This post will discuss the benefits and drawbacks of incorporating developing nations into your Web3 strategy.

What is web3

Web 2.0, which prioritises user engagement, interoperability, and user-generated content, is a term that most people are familiar with. Nevertheless, Web 2.0 is highly centralised, meaning that a small number of powerful corporations control it all, extract user data, establish its own regulations, and make absurd sums of money.

Conversely, Web3 is decentralised; its foundation is blockchain technology, and users govern it. Even if Web3 hasn't fully taken off, a lot of progressive businesses from many industries are already utilising its concepts and conforming to its standards.

Marketing agencies, for instance, are implementing a new strategy. They are aware that while conventional tools will remain useful, their tactics must also take into account new platforms and technology.

Most people are familiar with Web 2.0: this era of the internet puts more emphasis on user interaction, interoperability, and user-generated content. However, it is heavily centralized, meaning that there are a few big companies that rule Web 2.0 and milk user data, set their own rules, and generate crazy amounts of money.

Web3, on the other hand, is decentralized: it is controlled by users and has blockchain technology at its core. Although Web3 hasn’t fully arrived yet, many forward-thinking companies from different fields are already using its principles and adjusting to its standards.

Developing Countries: Yes or No?

When cryptocurrencies started to appear, developing countries demonstrated astonishing engagement rates. According to GWI’s ranking published in 2022, the countries with the highest number of crypto users are:

Thailand (20.1%)

Nigeria: 19.4%

Philippines: 19.4%

South Africa: 19.4%

Turkey: 18.6%

Argentina: 18.5%

Indonesia: 16.4%

Brazil: 16.1%

Singapore: 15.6%

South Korea: 13.4%

But because of the poor standard of living in these nations, a large number of people are known as "bonus hunters," willing to engage in any action in exchange for the chance to earn even a small amount of money. Undoubtedly, their involvement will surge your activity, but it's improbable that they'll purchase or use your stuff afterwards.

For instance, Web3 businesses frequently employ user-conducted quests on niche platforms like Zealy, QuestN, AlphaGuilty, TaskOn, and Galxe to advertise themselves.

The concept is straightforward: you add a set of tasks that require users to engage with your product and social media, and they can accomplish these tasks to earn rewards. Again, developing nations typically produce the majority of those who actively participate in these missions.

Similar Web statistics show that Turkey, Ukraine, Nigeria, Indonesia, and India consistently rank among the top nations for quest platform traffic. But the question still stands: after they win money, will they use your product or service?

As you can see, consumers in poor nations have higher rates of interaction and pay less for their acquisitions than users in developed nations. However, you shouldn't base your Web3 marketing approach exclusively on them. We are all aware of how important it is to have a large number of followers, comments, transactions, etc. in the current market.

And the people who live in emerging nations are excellent at maintaining those figures. However, you must include high-income nations in the mix if you want your initiative to continue.