The Sandbox has partnered with TIME to create TIME Square on TIME Land within The Sandbox metaverse. This collaboration is part of TIMEPieces, an initiative by TIME aimed at building infrastructure to support the NFT community. TIME Square will be the first virtual destination for TIME, inspired by the energy and spirit of New York City, and is envisioned as a hub for art, convening, and commerce.

Keith A. Grossman, President of TIME, announced the partnership at NFT.NYC. He invited architects globally to redesign and reimagine this virtual location. TIMEPieces holders will enjoy enhanced participation in this inclusive environment, gaining access to events, discussions, educational experiences, and screenings of TIME Studios projects. Contributions to the project can be made by contacting the team via the official TIMEPieces website.

Grossman emphasized the goal of creating a central destination in the metaverse, noting that since the launch of TIMEPieces in September 2021, the focus has been on developing a Web3 community that leverages TIME’s 100-year legacy. He expressed excitement about exploring this new space with partners and engaging architects to design the final project.

Benefits provided by TIME include:
- A natural bridge between virtual communities
- Unique IP from TIME Studios
- Historical coverage and global relationships
- Real-life-like events
- TIME for Kids

These benefits build on TIME's century-long legacy. Sebastien Borget, COO & Co-Founder of The Sandbox, highlighted that the partnership offers a chance to demonstrate that the metaverse can have a central, vibrant hub. The Sandbox aims to become a virtual Manhattan where culture, entertainment, and brands come to life, offering a space for socializing, dancing, playing, and learning.

The community will be actively involved, with an open call for members to participate in constructing this virtual space for TIME. The project team is committed to working closely with the best contributors to bring this vision to life.