Chris Liquin, the CEO of Cupcake, a social layer on the Solana blockchain, recently sat down with Matt Zahab from Cryptonews Podcast to discuss the intersection of finance and culture. In an exclusive interview, Liquin shared insights on why Fortune 500 companies are increasingly turning to crypto and the role of Cupcake in fostering a more immersive digital experience.

Why Fortune 500 Brands are Embracing Web3

Liquin believes that Fortune 500 companies are drawn to crypto because they are made up of people who value the direct-to-consumer connection that digital coins provide. This connection is particularly significant in today's digital age, where the youth are growing up without a distinct separation between physical and digital worlds. The CEO sees this as a long-term bullish signal for the future of consumer interaction with digital tokens.

The Power of Cupcake

Cupcake is a casual game on Solana that provides a rotating feed of highly interactive social games, similar to TikTok. These games are designed to celebrate crypto culture and offer a familiar experience for users. Players collect Cupcakes of different rarities, climb leaderboards, and earn tokens and prizes. For example, players can participate in Bonk Trivia and receive airdrops of Bonk tokens.

The Benefits of Cupcake

The benefits of Cupcake are multifaceted. Users have fun, learn about new projects, and experience digital ownership. The app also encourages active user engagement through first-person gameplay, making users feel like they are the main character in the experience.

Cupcake recently launched its season one beta, which saw 15,000 players and over 2 million games played. The team learned valuable feedback from users and is now building towards a more polished experience for season two. The CEO notes that all NFTs from season one still matter and are being integrated into the game loop in new and innovative ways.

Conclusion

Chris Liquin's vision for Cupcake is to create a platform where users can have fun, learn, and engage with crypto culture in a way that feels like they are the main character. With its unique blend of social games and on-chain rewards, Cupcake is poised to revolutionize the way people interact with digital tokens and experience the world of crypto.