In a Netflix-streamed roast, former NFL icon Tom Brady found himself in the comedic crosshairs as jokes about his involvement with the now-defunct crypto exchange FTX stole the spotlight, sparking viral reactions on social media.

During the May 6 airing of Netflix's "The Roast of Tom Brady," comedians and former teammates took playful jabs at Brady, targeting various facets of his life, including his storied career, his high-profile divorce from Giselle Bündchen, and notably, his association with FTX.

Comedian and roast host Kevin Hart kicked off the festivities by teasing Brady about the venue choice, quipping about why the event wasn't held at the Crypto.com Arena, playfully suggesting that it was to spare Brady's fans the reminder of the financial woes stemming from his FTX involvement.

Adding to the comedic barrage, comedian Nikki Glaser couldn't resist poking fun at Brady's purported $30 million loss in crypto, quizzically asking, "How did you fall for that?" Glaser's jest, coupled with a swipe at Brady's former teammate Rob Gronkowski's famous persona, struck a chord with the audience.

Brady's affiliation with FTX didn't go unnoticed, as he and Bündchen were embroiled in a class-action lawsuit following the exchange's collapse in November 2022. Their equity stake in FTX, coupled with Brady's reported $30 million payment in FTX shares for promotional activities alongside founder Sam Bankman-Fried, underscored the fallout from the exchange's demise.

FTX's bankruptcy filing revealed a significant shortfall in its financials, attributed to executives' use of customer deposits to fuel trading activities, further tarnishing Brady's association with the ill-fated exchange.

Brady's foray into the crypto world extended beyond FTX, with the announcement of his own NFT platform in 2021. However, waning interest in NFTs prompted a strategic pivot in 2023, reflecting the volatile nature of the crypto market.

While Brady's ventures into crypto may have encountered turbulence, the jests from the roast underscore the enduring humor surrounding his exploits, serving as a testament to his enduring cultural impact both on and off the field.