Uniswap Labs has ventured into the blockchain gaming realm by acquiring 'Crypto: The Game' (CTG), an on-chain survival game, marking a significant move. The game's second season garnered exceptional success, selling out all 800 spots within a mere 13 minutes. Recognizing its popularity among both crypto enthusiasts and newcomers, Uniswap Labs announced the acquisition on Monday.

Mary-Catherine Lader, Chief Operating Officer at Uniswap Labs, expressed enthusiasm about the acquisition, stating, "We’ve seen CTG generate a ton of excitement, and Uniswap is focused on making on-chain experiences more human and fun." The exact purchase amount remains undisclosed but involves a mix of cash, tokens, and equity.

As per the acquisition terms, the founders of CTG—Dylan Abruscato, Tyler Cagle, and Bryan Lee—will join the Uniswap team. Together, they are collaborating on the development of season three while exploring new interactive crypto experiences for consumers. Importantly, the game won't serve merely as a promotional platform for Uniswap's wallet or exchange, as clarified by the companies during a conference call.

Dylan Abruscato, co-founder of Crypto The Game, expressed optimism about the support from Uniswap Labs, saying, "Now we have the full force of Uniswap Labs behind us, we think that’s going to help us make season three the best one yet."

Inspired by popular TV shows like Survivor and Squid Game, CTG’s first two seasons followed a format where contestants purchased 0.1 Ethereum (ETH) (approximately $367) to join one of ten tribes consisting of 80 players. Over ten days, participants engaged in daily challenges, voted each other out, and competed for a grand prize. Uniswap Labs sponsored a challenge during season two, providing valuable insights into the game's ability to attract new users to the crypto world.

CTG has gained a devoted following within the crypto community and managed to captivate newcomers, presenting an opportunity to onboard them into decentralized finance (DeFi). Although the exact viewership during the previous season remains unknown, CTG recorded approximately 50,000 unique visitors to its website over the ten-day gameplay period.

Following the acquisition announcement, the UNI token experienced a notable 4.5% price increase, contributing to its overall upward trend observed over the last month, resulting in a remarkable 45% price surge.