According to Milk Alliance Inc. CEO Aria-Jinwook Oh, in an interview with Cointelegraph, blockchain creates an irreversible and visible database of consumer interactions, ensuring the security and integrity of transactions related to loyalty programmes. Blockchain can be used by companies who run loyalty programmes to reduce fraud, fake incentives, and illegal access to programme data, all of which will increase customer trust.

Aria outlined three ways that blockchain technology can upend the loyalty market: Loyalty points could be easily transferred between services or users by tokenizing them using a dependable and safe system, negating the requirement for service provider post-settlement agreements.

"Users can profit from cashing out MLK by transferring it to the leading cryptocurrency exchanges, which is one of the main reasons MiL.k is on blockchain."

The second point of disruption is blockchain as a global infrastructure that allows businesses to enter new markets. "By using blockchain and utilising its reliability and credibility, sharing its mileage point information — an important financial aspect — can be handled with security," Aria went on to say, citing data trustworthiness as the third factor.

Using the three principles Aria mentioned, Milk Alliance Inc. is a tried-and-true real-world application that helps integrate more brands into Web3. Top companies and significant players in every industry have cooperated with the organisation, such as the 600 million-customer global airline AirAsia, reward integration platforms like OK Cashbag and L.Point, the big convenience store chain CU in South Korea, and the Korea-based online travel agency Yanolja.

In conclusion, Milk Alliance Inc. aims to form active alliances with international businesses, including hotels, airlines, and online travel agencies, as the world continues to use loyalty point programmes to increase customer loyalty and spur economic growth. In order to maximise utility and service marketing for the expanding Web3 market, Aria thinks MiL.k will demonstrate that it is a legitimate use case for blockchain technology. Anticipate more innovative collaborations that will create a "earn-and-burn" loyalty programme in a way that is far more entertaining and captivating.