Highstreet Coin is a groundbreaking MMORPG (Massively Multiplayer Online Role-Playing Game) that brings the Shopify experience to the metaverse, offering brands a unique opportunity to connect with players in a immersive virtual world. Backed by a diverse group of investors, including HTC, Palmdrive Capital, and Cherubic Ventures, as well as crypto companies like Mechanism, Animoca, and NGC, Highstreet is poised to revolutionize the metaverse and NFT ecosystem.

Highstreet combines the physical and digital worlds, transforming real products into in-game items with additional utilities. The platform offers three key features: Phygital Products, Instant Liquidity, and Guaranteed Authenticity. Phygital Products exist both physically and digitally, produced directly by brands. Instant Liquidity allows for 24/7 buying and selling of product tokens at a dynamic fair market value. Guaranteed Authenticity ensures that products come directly from the source, linked to brands and content creators.

Highstreet was created by LumiereVR, a computer vision-based VR retail company founded in 2015. The team has brought together components from various brands, building a commerce-based metaverse. With its mission to bridge the physical and digital worlds, Highstreet redefines how financial products are used, consumed, and sold. Users can explore a versatile, interactive metaverse entirely through the Highstreet interface.

HIGH Coin, the native cryptocurrency of Highstreet, can be purchased securely through Binance, the world's largest cryptocurrency trading platform. To buy HIGH Coin, users need to sign up for Binance, send fiat currency, and then trade it with Bitcoin (BTC), BUSD, or Tether (USDT) in the HIGH trading pair. With its growing popularity, HIGH prices may indicate the direction of interest in metaverse tokens.