VeChain unveils Marketplace-as-a-Service (MaaS), a no-code white-label platform, with Gresini Racing and ExPlus as initial supporters. The full version is set for release by year-end, catering to both individuals and businesses.

MaaS aims to provide developers and enterprises with an easy-to-use NFT platform for asset sales and transfers, addressing the growing demand for real-world asset (RWA) tokenization tools.

Gresini Racing plans to leverage MaaS to offer digital collectibles to its current user base and attract new enthusiasts to blockchain technology.

Some key features of the Gresini Racing platform include social media login, NFT purchases using cards, EUR registration for NFTs, customizable collections in the marketplace, and an administrative dashboard.

VeChain previously introduced VORJ, a complementary no-code platform for digital assets and smart contracts, emphasizing accessibility and mass adoption of blockchain technology.

According to Gresini Racing's Commercial and Marketing Director, Carlo Merlini, their aim is to strengthen connections with users, including the MotoGP community, through Web3 integration.

The Gresini Racing content will be available as NFTs and digital collectibles on VeChain's marketplace platform, facilitated by ExPlus.

VeChain's Communication Lead, Jake Hampton, emphasizes the company's commitment to blockchain mass adoption through user-friendly, no-code services like MaaS.

The diverse use cases of MaaS address the growing need for asset tokenization platforms, exemplified by Blackrock's application for a real-world asset tokenization fund.

Gresini Racing, founded by the Late Fausto Gresini, has been actively participating in the MotoGP World Championship since 1997.

VeChain, headquartered in San Marino, Europe, is renowned for VeChain Thor, a leading smart contract platform driving real-time blockchain adoption.