Blockchain-based Web3 technologies offer a promising solution to the issues of fake accounts and AI-driven disinformation on social media platforms. Phaver, a Web3 social app, is leveraging the Lens Protocol to enable users to own their social relationships and interactions through nonfungible tokens (NFTs). This innovative approach rewards users with off-chain points for constructive contributions, building a sustainable and ethical social interaction model. With a focus on user ownership and interoperability, Phaver aims to create a future where online social graphs are owned and built by users, not companies.

The rise of social media has revolutionized the way we interact and share information online. However, it has also created new challenges, such as the spread of disinformation and the proliferation of fake accounts. According to a study, fake news spreads six times faster than real content on social media platforms, with 70% of users unable to distinguish between real and fake news. Furthermore, Facebook deleted 6.5 billion fake accounts in 2021, highlighting the magnitude of the problem.

In response to these challenges, Web3 technologies offer a decentralized and transparent approach to social media. By utilizing blockchain technology, Phaver provides a secure and transparent environment for users to engage in online interactions. The platform's unique reward system, Cred, measures users' reputation within the platform, encouraging positive engagement and discouraging malicious behavior. Additionally, Phaver's Anima proof-of-personhood feature ensures that each user's unique privacy-safe facial print is stored in their wallet, preventing AI manipulations and fake content.

Phaver's innovative approach has already shown promising results, with 300,000 unique app installs, 50,000 weekly active users, and $150 million in connected NFT value on Phaver Cred. The platform's ability to keep users engaged is evident in South Korea, where users spend an average of six hours a week on Phaver. Furthermore, Phaver has formed partnerships with notable brands such as Lotte Group's NFT arm in Korea and The Smurfs, expanding its reach and influence.

As Web3 technologies continue to evolve, they offer a promising solution to the issues of authenticity and security on social media platforms. By supporting user-centered platforms like Phaver, we can contribute to the development of a more secure and transparent online ecosystem. With the rise of AI-powered bots and disinformation, it is crucial that we prioritize user ownership and interoperability in social media. Web3 technologies like Phaver are leading the way towards a more sustainable and ethical online future.

In addition to its innovative approach to social media, Phaver is also committed to expanding its platform and improving user experience. The platform plans to add support for additional decentralized social graphs, such as CyberConnect and Farcaster, and simplify the onboarding process for new users with a Web2 background. By making points available for purchase as in-app purchases, Phaver aims to make it easy for anyone to join the Web3 space.

Moreover, Phaver is exploring the introduction of NFT-gated topics, which will bring together select NFT holders for exclusive discussions and networking opportunities. This feature has the potential to create a new level of engagement and community building on the platform. With its focus on user ownership and interoperability, Phaver is poised to solidify its position as a leader in the Web3 social media space.

In conclusion, Web3 technologies like Phaver offer a promising solution to the issues of authenticity and security on social media platforms. By prioritizing user ownership and interoperability, we can create a more sustainable and ethical online ecosystem. As the Web3 space continues to evolve, it is crucial that we support innovative platforms like Phaver and prioritize the development of a more secure and transparent online future.