In cryptocurrency and financial markets, a bull run refers to a sustained period of increasing prices and overall market optimism. It is the opposite of a bear market.

During a bull run, the prices of cryptocurrencies such as Bitcoin, Ethereum, and others experience significant upward momentum, often fueled by strong demand, positive news, and increased adoption. Investors and traders become more confident, leading to a self-reinforcing cycle of buying activity and price appreciation.

Bull runs are typically marked by several key characteristics:

1. Rising Prices: Cryptocurrency prices surge higher, sometimes rapidly, as buyers outnumber sellers in the market. This upward price movement can be driven by various factors, including new institutional investments, regulatory developments, or technological advancements.

2. Increased Trading Volume: As prices rise, more traders and investors enter the market, leading to higher trading volumes. This increased activity can further fuel the bull run, as it signals growing interest and demand.

3. FOMO (Fear of Missing Out): During a bull run, there is often a sense of FOMO among those who have not yet invested in cryptocurrencies. This fear of missing out on potential gains can drive even more buying activity, further propelling the bull run.

4. Media Attention: Bull runs tend to attract significant media coverage, which can further increase public awareness and interest in cryptocurrencies, potentially drawing in new investors.

5. Market Euphoria: As prices continue to rise, there is a general feeling of euphoria and optimism in the market. Investors become more confident, and even sceptics may start to consider investing.

While bull runs can be exciting and profitable for investors, it is important to remember that they are temporary and often followed by market corrections or bear markets.

Always Do Your Own Research (DYOR), instead of making decisions based solely on market hype.

For those interested in staying up-to-date on cryptocurrency market trends and news, reliable sources such as CoinDesk, CoinTelegraph and CoinMarketCap can provide valuable insights and analysis.