It is common to see a lot of hackathons, copies, and ads calling for more builders for the African Blockchain ecosystem. When you look through the skills needed, you may likely not find content writing, but you will likely find Blockchain Development, Product design, etc. Initially, that made me feel as if content writing is not so important because there is not much emphasis on it compared with technical skills.

The truth is that it's very important to the Blockchain ecosystem and the overall realization of Blockchain adoption in Africa. In this article, you will learn about what content writing is and how relevant it is to Africa's Blockchain ecosystem. This article is not about which skill is more important but it is about how necessary content writing is to the Blockchain ecosystem in Africa.

What is Content writing?

Content writing is a combination of two words; content and writing. Content is the message you want to convey while writing is the vehicle through which you carry the message to convey it to the intended recipient(s).

Put together content writing means leveraging the power of the written word to convey a message to an intended audience for a specific purpose. Messages are not sent just for the purpose of chatting. It's usually sent for a reason/purpose. It could be to inform, educate, entertain, or a combination of the three.

Examples of content writing range from copies on websites, blogs, flyers, copies for events, etc.

How relevant is Content writing to the Blockchain ecosystem in Africa?

It's key to bridging the knowledge gap

One of the barriers to blockchain adoption in Africa is ignorance. Ignorance put in another way is a lack of awareness. This is why Blockchain education is a key strategy to onboarding more people into the Industry. Content writing plays a pivotal role in ensuring the creation of educational materials tailored to the needs of an African audience.

It makes the marketing efforts fruitful

Ideas do not rule the world. Implemented ideas do not rule the world. What rules the world are ideas that are executed and properly communicated to their target audience in such a way that they understand what is being said and take the required action. I would not know you have a product that can solve my problems if you don't tell me about it, and convince me that I have a problem. It's possible that I don't even know I have a problem.

Content writing is key to making this happen.

It is key to creating relevant promotional content that would ensure that the intended message is delivered to the audience successfully.

It's not just creating them but making sure that the intended audience is reached, and they take the required action.

I mean what's the use of designing birthday flyers for your birthday party and in the end, your friends and possible invitees don't understand the message and no one shows up as a result?

Content writing is one of the key strategies that enables businesses to attract, nurture, and build a loyal clientele.

Community Building and Engagement

Communities are very pivotal to the thriving of Blockchain in Africa. Content writing helps to make sure that the community is engaged and active. Through ad copies, brands and projects get more people to join their communities to interact and collaborate.

In summary, content writing is very relevant to the Blockchain ecosystem in Africa. Content is King. It is the means through which blockchain concepts are explained in a way that is relevant and relatable to Africans. It is an essential tool used to build trust and convince Africans of the solutions Blockchain Technology presents to the continent. Hence, it is key to raising awareness and driving adoption in the continent.