Wimbledon and IBM have launched a new AI feature, "Catch Me Up," to enhance the digital experience for tennis fans. This innovative feature uses AI technology to provide personalized pre and post-match player cards, AI-generated player stories, and analysis.

The feature is integrated into wimbledon.com and the Wimbledon 2024 App, offering real-time updates, match analysis, and daily summaries tailored to user preferences. IBM's AI and data platform, watsonx, powers this feature, providing scalable content delivery to global tennis fans, including wheelchair events, through IBM Slamtracker.

A recent IBM and Morning Consult survey reveals that 55% of tennis fans expect a favorable impact from AI in sports, highlighting the demand for real-time updates, personalized content, and unique insights. The survey also shows that fans value technology in various aspects of tennis, including fan engagement, training advancements, game strategy, coaching, and talent identification.

Chris Clements from the All England Club emphasizes the commitment to delivering top-tier Wimbledon experiences, praising generative AI for scalable and personalized content delivery. Jonathan Adashek of IBM echoes this sentiment, highlighting generative AI's potential in creating compelling storytelling and improving fan experiences.

The "Catch Me Up" feature is an exciting example of how AI can be used to deliver compelling, insight-driven storytelling at scale. The collaboration between Wimbledon and IBM showcases the growing impact of AI in sports, catering to fan preferences for personalized, insightful, and engaging content delivery during major events like The Championships at Wimbledon.