Targeting tech-savvy travelers, the groundbreaking hotel chain will debut in Istanbul, merging luxury accommodations with advanced cryptocurrency technology.

IKAR Holdings Limited, a London-based entrepreneurial conglomerate, and Unify Platform AG, a Switzerland-based Japanese tech firm, have announced the establishment of the world's first Bitcoin Hotels. This pioneering venture aims to revolutionize the global hospitality industry by integrating cryptocurrency payments with luxury hotel experiences.

Unify Platform AG, known for creating the Unify Platform Token (UPT), a versatile cryptocurrency designed to enhance user engagement with decentralized platforms, will be a crucial partner in this initiative. UPT offers a wide range of applications and benefits, making it a valuable asset in the evolving digital economy. IKAR Holdings recently acquired a significant amount of UPT, aligning with their vision of leveraging innovative technologies to create sustainable value.

Operating under the brand “The Bitcoin Hotels,” the partnership aims to create a distinctive luxury experience where guests can seamlessly pay for accommodations using both cryptocurrency and traditional currencies. The first hotel will open in Istanbul, with plans to expand into iconic cities such as London and Tokyo. This innovative approach is expected to appeal to tech-savvy travelers, crypto enthusiasts, millennials, digital nomads, and international travelers seeking convenient cross-border payments without currency conversion issues.

The Bitcoin Hotels will offer an array of amenities including at least 100 rooms, a rooftop lounge, an exclusive club accessible only by loyalty card, a pool, state-of-the-art conference and event facilities, and bespoke dining options. The integration of cryptocurrency payments with luxury accommodations and cutting-edge technology aims to provide a seamless guest experience.

By establishing The Bitcoin Hotels, the partners intend to increase the adoption of cryptocurrency across diverse industries, creating a niche opportunity for cryptocurrency-friendly hospitality. The hotel chain will collaborate with crypto exchanges, wallets, and blockchain companies to enhance visibility and credibility within the crypto community. Hosting crypto events, meetups, and conferences will further attract the target audience.

Accommodations will range from standard rooms to luxury suites, with all services payable in cryptocurrencies. Guests will enjoy high-speed secure internet, tech-friendly workspaces, blockchain-based booking and check-in/out systems, and crypto-themed amenities such as a digital currency museum or exhibit.

Sertan Ayçiçek, the Group President of IKAR Holdings, emphasized, “The Bitcoin Hotels is not just a hospitality venture; it’s a flagship project in the convergence of luxury hospitality and cryptocurrency innovation. By aligning premier accommodations with cutting-edge technology, we aim to redefine the boundaries of traditional hospitality and set new standards for guest experience and digital integration.”

Dr. Takahisa Karita, Founder and CFO of Unify Platform AG, added, “Through strategic planning, operational excellence, and a commitment to innovation, The Bitcoin Hotels aspire to leave an indelible mark on the global hospitality landscape and create a legacy of excellence in the realm of tech-infused luxury travel experiences.”

About IKAR Holdings
IKAR Holdings is a multifaceted group based in London, comprising over 40 entities operating across 14 diverse sectors, including energy, aviation, construction, tourism, technology, education, healthcare, and cryptocurrency.